Feast Down East

When I joined Feast Down East in 2023, the marketing function was effectively a blank field: an unused ad account, no analytics, no email program, an aging website. Three years later, every channel runs — and I built each one from the ground up, solo.

Search. I won Google Ad Grants approval, then built the entire account — nine campaigns, keywords, copy, and conversion tracking — to a 9.71% click-through rate, nearly double the program minimum, with top campaigns sustaining 11–14%. To date that's 966 conversions, and $17.6K in grant spend put to work in 2025.

Email. I stood up the Mailchimp program from nothing and grew the list 8.6×, from 582 to over 5,000. The org's emails weren't even reaching inboxes when I started, so I fixed deliverability at the infrastructure level — SPF, DKIM, and DMARC — so messages finally landed, including from Google Workspace.

Web, e-commerce & SEO. I led the full WordPress rebuild and built the online wholesale Marketplace for local farmers. Organic Search is now the #1 acquisition channel; the CSA page alone drives 206K organic impressions. New users were up 45% from 2024 to 2025.

Design & brand. I create the design across everything the brand touches — event invites, fundraising campaigns, the Mobile Market signage, social graphics, print — and I wrote and maintain the brand guidelines that keep it consistent. A selection is below.

Press. 27+ earned-media placements over three years across nine outlets — including two WILMA Magazine features — through press releases I wrote, with no PR firm. Event revenue grew from under $3K to $35K+.

Team & social. In May 2026 I hired a Marketing Coordinator, wrote her onboarding, and now direct her social campaigns. Since she started, Facebook views are up 270% and Instagram views are up 93% over the prior period. Over the past 12 months our content had 614K views on Facebook and Instagram and 71K on TikTok.